In the SMART objectives framework for evaluating a road safety program, what does the "R" stand for?

In the SMART objectives framework, the "R" stands for "Reasonable." This aspect emphasizes the importance of setting objectives that are achievable and realistic within the constraints of resources, time, and circumstances. When objectives are reasonable, they take into account the current situation and the data available, ensuring that they are not overly ambitious or unattainable. Setting reasonable objectives helps ensure that stakeholders remain engaged and motivated, as they can see a clear path to success.

In the context of a road safety program, reasonable objectives can lead to effective strategies that enhance safety while considering budget limitations, personnel availability, and the existing infrastructure. This sets a foundational standard for measurable progress and sustainability in implementing road safety initiatives.